Corporate Identity.
This was a school assignment, given by our teacher Jesper Olsen.
A large foreign investor has decided to go wholeheartedly into the Danish insurance market. The new insurance company will be named "Insurenca". Analysis shows that, despite many competitors are still gains to be made.
About.
School assignment
CVI, Corporate identity, Design, Art direction.
2017 / 4. semester
CLIENT
SERVICES
YEAR
Getting into the market.
Insurenca will follow industry rules and prices and want to find a gap in the market. They want to work with ESP and design, as they know that customers are looking for confirmation of their identity / ego in products and consumption.
Insurenca will follow industry rules and prices and want to find a gap in the market. They want to work with ESP and design, as they know that customers are looking for confirmation of their identity / ego in products and consumption.
The task is therefore to find an optimal positioning / identity / insight / narrative that can be used to move the market and based on this design a consistent CI.
Competitors & target groups.
When analyzing the market and competitors there appears a huge hole in the market about the age group 18-30 years.
Facts.
With the 36% of young people up to 24 years without insurance, there is a large gap in the market and many potential customers.
With the 36% of young people up to 24 years without insurance, there is a large gap in the market and many potential customers.
”Young people think they are saving money by saving insurance away, but the bottom line is that they may risk ending up in debt the rest of their lives if they are not insured if an accident occurs."
Per Bremer Rasmussen
Director of Insurance Association.
Communication concept.
Meeting them in their world where they are on home ground and where they are on a daily basis, without scaring them.
Key words, colors & style.
Not screaming INSURANCE
Curiosity Creation
Informative
Digestible
Humor
Logo.
Insurance is something that just has to be in place.
This is something one should not think about, but which will provide the safety and security that is needed if disaster strikes.
Put the check mark at your insurance.
Logo variations.
Below is the logo in different variations that can be used for different purposes depending on the media, colors and size.
Surfaces & media.
Below can be seen how the CI unfolds on the following surfaces and media.
Claim form
Envelope
Letterhead
Business Card
E-mail signature
Full page ad
Half Page Ad
Brochure
Information
Social Media
Website
Mobile App
Outdoor
