A Danish company specializing in nutrition products targeted a healthy and active lifestyle. Not all nutritional products or supplements are equally good. Thus, there is a great difference in the purity, composition and absorbability of different versions of the same raw material or the same active substance, depending on how it is manufactured.
In 2019, we developed a new concept for an existing dietary supplement client that, with renewed investment, would position itself more strongly in the market among both private and elite athletes. With the lack of confidence, as well as many myths and prejudices in this industry, we created a concept that would have a more indicative approach. Naturalness and purity should also be a decisive factor in the concept and communication.
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